Google GrandCentral is to phones as SocialShake.com is to email

August 6, 2008

Both Google GrandCentral and SocialShake.com are very unique and similar in nature to one another however they are both two completely different communication tools. GrandCentral is for phones and SocialShake is for email. Please note they are both unaffiliated with each other.

GrandCentral gives you ‘One Number…for Life’, a phone number that instead of being tied to a device or a location, is tied to you. You can use GrandCentral to centralize your communication, customize your callers’ experience, and make sure you never miss a call you want to take.

A video on how Google Grandcentral works is located here http://www.grandcentral.com/home/one_number. SocialShake works in the same manner but for email.

SocialShake gives you ‘One Email…for Life’, an email that is also not tied to a specific provider like yahoo, gmail, or even your employer. You can use SocialShake to centralize and organize all your emails regardless if it’s work or personal related so you never miss or lose communication with anyone you know.

Similarities:

  • GrandCentral allows for one phone number to keep for life, and SocialShake allows for one email address to keep for life.
  • GrandCentral sends an incoming call to the phone number you choose depending on who the caller is. SocialShake sends an incoming email to the email address you choose depending on who the email sender is.
  • Both allow protecting your privacy by blocking annoying or uninvited users.

Differences:

  • GrandCentral is in private beta and is invitation only. SocialShake is in public beta and you can sign up for your free email.
  • GrandCentral only allows grouping callers that you know only into the following groups: Family, Friends, Work, and Others. SocialShake is completely customizable and you can create any group or what SocialShake calls a “network”.
  • GrandCentral is very limited on filtering calls with the only option of filtering by phone number. SocialShake takes the complete Social Graph on how you might know a sender of an email. You can specify how you know the sender of an email by their email address, instant message, social networks such as Facebook, MySpace, Linkedin and etc., phone number, name or address, school, military, and organizations.

We all have very complex lives and we will go through life with many life events. Everyone’s information is dynamic and will always change around every turn. SocialShake.com acknowledges this by providing a unique solution for one email address for life.

Related Information:

Google GrandCentral website: http://www.grandcentral.com
SocialShake.com website: http://www.socialshake.com


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Perfecting the next email

August 1, 2008

Today we are faced with many problems associated with using email. Tons of users’ mailboxes are constantly overflowing with mail. Email needs to be addressed to solve many issues that we are faced. SocialShake.com has been working on many issues involving email, and they have perfected the next email!

Majority of the issues revolve around the volume of email that is received and therein lays the problem. Also, all email is treated equal with only one destination, our inbox. With being inundated with email, it’s very difficult and tiresome to manage our inbox effectively especially with sorting between newsletter’s, spam, and relevant email. Many of us have gone to the extreme of even declaring “email bankruptcy” where we delete our entire inbox and start over. Most notable individuals to declare email bankruptcy are Fred Wilson, Jeff Nolan, Lawrence Lessig, and Michael Arrington.

SocialShake.com’s email service addresses many of these issues and has a very unique solution to use email.

The first is by associating the relationship of how we know senders of an email. This is the “Social Graph”. This relationship might be through work, an organization, military, school, where one lives, a phone or cell phone number, or even through the internet (email, instant message, or social networks).

Next is to group how we know potential senders into networks (groups of people). An example network can be “work”. Then you want to assign your Social Graph to this network. An example on how this can be accomplished is by creating a work filter where you specify the company name and point it to your work network. This now allows us to classify senders and any incoming email to your SocialShake email account will be from your work and any other networks you assign.

The final step is to filter your email based on your networks. This is accomplished by taking the same principles behind the way Google GrandCentral works. Instead of having one phone number that rings all of your phone numbers, is to have one email that forwards to all your emails. All you need to do is add an email address where you want SocialShake to forward an email to. While adding an email address you specify which networks can send an email to you. If the sender is not in your network by the way you know them through your Social Graph, SocialShake will then look at your other email addresses and checks with those networks. If SocialShake cannot find an email address to forward to, the sender simply receives a courtesy email informing them that they aren’t within your Social Graph with alternatives on how they can email you.

Now we finally have an email that will group senders on how we know them through your Social Graph, prioritize email and direct email to the appropriate email address such as our work, personal or any other email which will reduce and eliminate spam. Plus with SocialShake it will be the last email address you will need to be known by!


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Related urls:

http://www.socialshake.com

http://money.cnn.com/magazines/business2/business2_archive/2007/07/01/100117059/index.htm?postversion=2007070213

http://www.techcrunch.com/2008/03/23/a-crisis-in-communication/

http://www.washingtonpost.com/wp-dyn/content/article/2007/05/24/AR2007052402258_pf.html

http://valleywag.com/tech/trends/declaring-e+mail-bankruptcy-254608.php